{"id":2444,"date":"2025-10-02T20:16:38","date_gmt":"2025-10-02T19:16:38","guid":{"rendered":"https:\/\/dev.olje-morgan.si\/zgodovina\/"},"modified":"2026-03-01T08:22:25","modified_gmt":"2026-03-01T07:22:25","slug":"history","status":"publish","type":"page","link":"https:\/\/olje-morgan.si\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t
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Who, When, Where?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1921<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A Look Back<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Ivan Morgan, father of Franc, was among the first caretakers of the land that today forms the heart of the Morgan Estate. During his time, he planted several olive trees on the coastal hills – trees that still grow on the estate and are considered the oldest olive trees of the Morgan family. These trees, still standing by the homestead, are living witnesses of perseverance, dedication, and respect for the land that unites generations.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Frosts in Slovenian Istria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Olive growing in Slovenian Istria does not have a long history. Severe frosts in 1929, 1956, and 1985 destroyed nearly all olive groves. After the last frost, the locals mainly planted the Istrian Belica variety, which today represents about 70% of all olives in the region. Nevertheless, the resilient olive trees sprouted again and again, giving hope and a foundation for future olive cultivation.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1985<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1991<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Heritage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Ivan Morgan devoted most of his life to working on the family farm in Grintovec. After his passing in 1991, his son Franc took over and passionately continued his father\u2019s work, preserving the family legacy. Thus, the story of the Morgan farm continued from generation to generation.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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First Olive Planting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Franc – known to everyone as Janko – decided to plant additional olive trees on the family estate. He did every step himself, from clearing abandoned terraces to preparing young shoots and grafting them with Istrian Belica. He also added nursery-grown trees, forming the foundation of our present-day olive grove.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1992<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2004<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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First Label<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Our first bottle of olive oil received its label and began its journey to the market.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Promotion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We started small: selling at local stands and connecting directly with people who value quality.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2005<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2006<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Organic Production<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Care for the environment and health led us to organic (BIO) production, monitored by certified bodies that ensure compliance with strict standards.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Protected Designation of Origin (PDO)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We joined the PDO system for \u201cSlovenska Istra Olive Oil,\u201d ensuring that our oil is produced under strict rules regarding cultivation, variety selection, and processing.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2007<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2009<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Vice Champion of Slovenia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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At the \u201cZlata olj\u010dna vejica\u201d competition, we received our first major recognition, confirming our commitment and quality.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Flavored Oils<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We produced our first flavored oils with lemon, orange, and chili – expanding our range and offering something special for gourmet lovers.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2010<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2011<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Expansion in Slovenia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We successfully expanded into the Slovenian market, placing Morgan Olive Oil in boutique shops and retail chains. This marked an important step toward greater visibility and accessibility across the country.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Champion Olive Oil of Slovenia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We won the title \u201cChampion Olive Oil of Slovenia\u201d at the national competition \u201cZlata olj\u010dna vejica,\u201d confirming the exceptional quality of Morgan Olive Oil and strengthening our reputation among the country\u2019s best producers.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2012<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2013<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Collaboration with Restaurants<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Our oils began to appear on the tables of boutique shops and top restaurants across Slovenia. At the same time, we became recognized among culinary enthusiasts who appreciate authenticity and quality.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tastings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We began welcoming visitors to our home for guided tastings \u2014 an experience that connects people with our work and tradition.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2014<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2015<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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International Recognition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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At the prestigious Flos Olei competition, we were ranked among the Top 20 in the world. Awards soon followed – BIOL, Sol d\u2019Oro, and medals from Tokyo, Israel, New York, Paris, Copenhagen, and London – confirming our place among the world\u2019s best olive oil producers.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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International Markets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Our oils gained global recognition and we began exporting to Serbia, Austria, Hungary, Italy, Poland, Germany, Japan, and Taiwan.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2016<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2017<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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New Grove<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We expanded our olive groves by another hectare on new land, allowing greater diversity.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A New Image<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We introduced a fresh, modern label design reflecting quality, tradition, and a contemporary spirit.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2018<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2019<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201cThe difference between ordinary and extraordinary\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Our new motto expresses our philosophy: the farm\u2019s mission is to produce olive oil of the highest quality. Each bottle embodies hard work, expertise, and passion – from the grove to the table.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brand Renewal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We refreshed our visual identity and shortened our slogan to \u201cFeel the Difference.\u201d<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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New Generation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Franc\u2019s daughter, Jenny, took over the farm, bringing fresh, modern approaches and expanding into new areas related to olive oil. Under her leadership, the farm preserves its heritage while exploring new opportunities and innovative ways to enjoy premium oil.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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New Grove, New Varieties<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We planted a new olive grove with the Buga and Itrana varieties, expanding our range of single-varietal oils and offering even more diversity and richness of flavor for olive oil lovers.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Who, When, Where? 1921 A Look Back Ivan Morgan, father of Franc, was among the first caretakers of the land that today forms the heart of the Morgan Estate. During his time, he planted several olive trees on the coastal hills – trees that still grow on the estate and are considered the oldest olive […]<\/p>\n","protected":false},"author":1,"featured_media":2304,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2444","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/olje-morgan.si\/en\/wp-json\/wp\/v2\/pages\/2444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/olje-morgan.si\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/olje-morgan.si\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/olje-morgan.si\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olje-morgan.si\/en\/wp-json\/wp\/v2\/comments?post=2444"}],"version-history":[{"count":29,"href":"https:\/\/olje-morgan.si\/en\/wp-json\/wp\/v2\/pages\/2444\/revisions"}],"predecessor-version":[{"id":6445,"href":"https:\/\/olje-morgan.si\/en\/wp-json\/wp\/v2\/pages\/2444\/revisions\/6445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/olje-morgan.si\/en\/wp-json\/wp\/v2\/media\/2304"}],"wp:attachment":[{"href":"https:\/\/olje-morgan.si\/en\/wp-json\/wp\/v2\/media?parent=2444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}